Earth Hour


“Earth Hour” was a concept developed by the WWF to promote awareness of the risks of climate change. It first ran just in Sydney in 2007, and generated considerable interest, on both sides of the fence – with both climate change sceptics and climate change believers becoming very vocal about the value (or otherwise) of the event.

About the Author

Paul McArdle
One of three founders of the company back in 2000, Paul has been CEO of the company since that time. As an author on WattClarity, Paul's focus has been to help make the electricity market more understandable.

1 Comment on "Earth Hour"

  1. This is a great tip particularly to those fresh to the blogosphere.
    Simple but very precise info… Many thanks for sharing this one.
    A must read article!

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